Awesomeness TV was once the digital media darling, under the wing of Hollywood-acclaimed kids-entertainment producer Brian Robbins, and supported by Dreamworks’ former studio boss Jeffrey Katzenberg. Now the brand is in distress, as VideoInk has reported. VideoInk has now also learned that one of Awesomeness TV’s earliest senior employees, Brett Bouttier, has departed.
Word of Bouttier’s likely departure began circulating shortly after Jordan Levin was inserted into the CEO role upon Robbins’ exit in February 2017. Sources at the time claimed that it was a snub to his tenure at the business for Robbins to not pass the baton to Bouttier; others claimed Bouttier was happy to not have the role and was eyeing the right time for his next move.
Industry insiders claim Bouttier has raised financing for his next venture and parted on “good terms” with the company after 6 years. Attempts to reach Bouttier were unsuccessful.
Aside from Bouttier, there aren’t many AwesomenessTV veterans left at the business. In addition to AwesomenessTV co-founder Brian Robbins, who joined Paramount to lead a new production unit for the Viacom-owned studio, Jeffrey Katzenberg has also dissociated with the company. He is now working with Meg Whitman on building a new premium mobile-first video product currently under the guise “New TV” — a business said to be taking the model he constructed with Verizon’s “Made for Mobile” group and adopting it as his own. It is said to be buying 10x10s but is having trouble closing financing for the platform. It’s lead investor WNDRCO has already raised over $800 million, according to a report. While details are still unknown about Bouttier’s next move, AwesomenessTV has a host of other issues at hand to solve before replacing his role.