Getting discovered on Twitch is hard, but the company wants to help change that with Creator Camp
Twitch, the gaming-focused social video platform, has long been a place for gamers to stream their gameplay. The hope for many of these creators is that they will one day be able to make a living off the platform — or at least a little extra cash. However, the reality is that getting noticed on Twitch is ridiculously hard. Some creators can spend years live streaming their gameplay without receiving much notoriety from the Twitch community. One Twitch streamer recently made it to the top page of Reddit with a video titled “What Streaming on Twitch Fulltime Does to Your Life” that recounts his history with the platform. After streaming eight-plus hours for 3 years straight, the streamer only gained around 6,000 followers and has been unable to realize his dream of making a career out of streaming. In an effort to help fix this dilemma, Twitch is introducing Creator Camp.
Launching today, Creator Camp is a place where creators of all levels can go to learn the ins and outs of streaming. The new tab features an array of insights from successful creators including videos with a focus on the most frequent topics surfaced by Twitch’s creator community. Additionally, there will be weekly live video sessions where successful creators present best practices while interacting with viewers in real-time
The first live broadcast is scheduled to stream on July 31st at 2:00 PM PT where a number of Twitch Partners will be answering general streaming questions. A calendar featuring upcoming live events is featured on the site.
“Hosting a good stream isn’t easy. We’ve heard from many of our creators that they spend a lot of time searching for advice on effective tools, features, and techniques in order to make their broadcasts more engaging and to grow their communities,” said Jessica Messinger, Creator Growth Marketing Manager, Twitch. “Twitch Creator Camp makes things simpler by centralizing the most relevant information to a creator’s success, all of which is provided by Twitch and many of our successful Partners. We want to help our creators succeed and this is just the beginning.”
Topics on Creator Camp will include learning the basics, which gives tips on how to build a channel with a solid foundation; leveling up, a section that focuses on what comes next after a creator’s channel page is up and running, such as learning to build a brand on social media; connect and engage where creators will learn how to define and build their own community, including insider tips on how to better understand their audience; and a section on getting rewarded, which will provide tips on how to optimize subscriptions, merchandise, ads, and sponsorships.
Twitch’s move comes at a time when social media platforms are placing more effort into attracting and maintaining gaming creators. Facebook recently expanded its gaming creator initiative by creating a section dedicated to gaming on its platform. In addition to the dedicated gaming section, Facebook also introduced a program dubbed ‘Level Up.’ The program will give creators information and tools to jumpstart their communities on Facebook and earn money for their work.