Parrot Analytics Announces Agreement For Global Audience Measurement with CBS Studios International
As the media landscape becomes more fragmented, it has become even more difficult for networks to understand the relationship between their content and audience. In an effort to fix this issue, CBS Studios International has announced a subscription agreement with Parrot Analytics, which has developed a real-time, global demand measurement system for TV content across all platforms.
The service will provide CBS Studios International with actionable data to gauge audience demand for specific content.
“For global teams like CBS Studios International, it is even more critical that cross-platform content benchmarking is readily available for the team to drive critical distribution plans,” said Wared Seger, CEO, Parrot Analytics. “From leveraging our global cross-platform measurement system to breaking new ground with our Content Genome/Exposome project, we look forward to working with CBS Studios International teams around the globe to maximize the value of their content, fuel their strategic growth plans and further stand out in a crowded marketplace.”
Parrot Analytics is known for capturing a spectrum of audience behavior including video streaming consumption, social media, blogging platforms, file-sharing and peer-to-peer consumption spanning 100+ countries. Using this data, media companies are able to better understand audience demand for content across all content distribution platforms in all markets around the world.