Britbox will soon offer news content to its subscribers starting with “Good Morning Britain” featuring Piers Morgan & Susanna Reid and ITV’s “This Morning,” featuring Phillip Schofield & Holly Willoughby, the streamer announced today during its TCA presentation.
The push is part of the company’s effort to double down on content in its ‘Now’ section, which is a dedicated space for content that has recently aired in Britain. The addition of the two series will add nearly 300 hours of new content to the service. The programs join the already available “Question Time” and “Prime Minister’s Questions” as part of the continued expansion of UK news and lifestyle.
“BritBox is proudly a mass niche service,” said BritBox President Soumya Sriraman. “We blend the immediacy of broadcast with the swagger of a digital streamer creating what I like to call a “broad-streamer.” We feature the stars you know, the stars you will know soon and one-of-a-kind originals that with an unmatched library of classic and current entertainment gives you the unapologetically British experience.”
In addition to the news programs, Britbox announced the service’s next new original series – “Dark Heart,” a TV adaptation of popular literary series featuring Detective Will Wagstaffe, played by Tom Riley (“Da Vinci’s Demons”) and also starring Charlotte Riley (“Peaky Blinders”). The new programming joins the previously announced summer & fall programs “Hold the Sunset” starring John Cleese, “Bliss” from creator David Cross and starring Heather Graham and Stephen Mangan, along with the services’ first original series “The Bletchley Circle: San Francisco.”
The programming is part of the streamers promise to increase its original and acquired programming by 50% in 2018. As most streamers, Britbox is betting original content will be an effective way to attract subscribers, allowing the company to successfully compete in an increasingly crowded SVOD market. The streamer’s main competition comes from AcornTV, another SVOD service with a strong focus on British content that has upped its investment in originals.
Britbox, launched a little over a year ago, now has a subscriber base of 250,000 active users, a third of whom are women age 55 and older. Since launching in 2017, the company claims to have added more than 50 hours of content to the service every week, doubling the number of available hours since launch, exceeding 4,600 hours of British programming.