SVOD Service NBC Sports Gold will be the US home of PGA Tour Live, the PGA Tour’s over-the-top subscription video service.
NBC Sports Group and PGA Tour are going into business together. In a new deal, announced today, NBC Sports Gold will be the new US home for PGA Tour Live, the sports organization’s OTT service.
Starting in 2019, the multiyear partnership includes rights to all of PGA Tour Live’s Thursday and Friday morning coverage from 28 events, starting with the CareerBuilder Challenge in January, featuring THE PLAYERS in March, and running through the FedExCup Playoffs in August. Financial terms of the deal were not disclosed.
“Since we launched PGA Tour Live in late 2015, the fan feedback has been tremendous,” said Rick Anderson, Chief Media Officer of the PGA Tour. “In 2018, virtually every key metric is up triple digits versus last year and the coverage gets better and better every week. Moving PGA Tour Live over to NBC Sports Gold represents the next evolution of our product.”
Anderson says that the new agreement will bring PGA’s content to several new connected TV devices due to NBC Sports’ expanded platform distribution. Those connected devices include Android and iOS Devices, Apple TV; and will expand to Amazon Fire TV, Chromecast, and Roku next year.
“In 2019, our live coverage will be significantly better, and more accessible, for subscribers of PGA Tour Live,” the CMO added.
Next year, PGA Tour Live plans to stream more than 360 hours of exclusive subscription coverage, as well as hundreds of hours of free Featured Holes coverage, complementing televised coverage from 28 PGA Tour events next year. PGA Tour Entertainment will continue to produce the live coverage
“Building upon years of partnership, NBC Sports Group and the PGA Tour are raising the profile of PGA Tour Live as a complement to the hundreds of live hours of PGA Tour tournament coverage across Golf Channel and NBC Sports,” said Mike McCarley, President, Golf, NBC Sports As we help build PGA Tour Live “We’re fortunate to be able to apply lessons learned from years of digital innovation in covering some of the biggest events in sports via NBC Sports’ best-in-class streaming capabilities.”
Launched in 2016, NBC Sports Gold’s offerings complement NBC Sports’ broadcast and cable distribution. In addition to PGA Tour Live, NBC Sports Gold includes packages for fans of the Tour de France, Premier League, Rugby World Cup, Boston Marathon, Pro Motocross and also coming in 2019, IndyCar, among others.