FailArmyTV is expanding its linear programming to include more traditional TV formats from partners like Shout! Factory TV (“Mystery Science Theatre 3000”), The Asylum (“Sharknado”), and Nitro Circus. The move is no doubt influenced by the brand’s continued push into linear platforms. The Jukin Media-owned channel currently streams 24 hours a day, 7 days a week on platforms such as XUMO, Pluto TV, Twitch, TVPlayer, and Roku.
With the new slate of longer-form programming, which is expected to launch this fall, the company is hoping to attract new viewers and resonate with core fans, resulting in increased session times and viewership.
FailArmyTV, along with sister channel Pet Collective TV, currently drives more than 50 million viewing minutes per month, with average session times in excess of 40 minutes per viewer, according to the company. These linear streaming minutes are additive to FailArmy’s reach of 30 million fans and 500 million views per month on social platforms like Facebook, YouTube, and Instagram.
“Jukin Media is transforming the linear space by bringing the best of television and digital together in a fun, lean-back experience,” said Cameron Saless, Chief Growth Officer at Jukin Media. “Our fall slate provides us a chance to deliver a new and expanded view of FailArmy as a broader comedy brand.”
In addition to its success on social platforms, Jukin Media’s channels have also ranked within the top 10 performing channels on XUMO for time watched, according to Stefan Van Engen, Senior Vice President, Content Programming, XUMO. According to Van Engen, the content drives 38% longer than average viewing time on the platform.