AT&T Hello Lab, the telco’s joint venture with Fullscreen, is banking on the power of interactivity. The company is set to launch 3 original series that will include multiple points of story engagement in addition to the scripted series —such as social media interaction, companion vlogs, experiential elements, and a podcast.
“With each of these shows, we’re talking about the realities of the connected generation’s daily life through humor, drama and empowering content,” said Valerie Vargas, senior vice president, Advertising and Creative Services, AT&T. “We hope viewers find a community within each of these shows that speaks to them and encourage each other to spread positivity and make a constructive change in their own world.”
The series, which are expected to launch this year, include “Starter Pack,” which merges digital creators and traditional talent to tell the story of a graduate of a prestigious art school turning her talent to an unexpected medium; “Guilty,” which is coming back for a second season and will be joined by a new podcast series “Suspect” where fans can further immerse themselves in the world of true crime; and “The Bright Fight,” which centers around promoting online positivity and social responsibility.
“Starter Pack” and “Guilty” will premiere on Facebook and YouTube, respectively, while “The Bright Fight” will stream on the digital channels of influencers Scotty Sire, Nabela Noor, and the Dobre Brothers. The team of influencers will release 3 videos each on their channels surrounding the issue they are passionate about to empower their followers and viewers to make a positive change. Additionally, each digital creator will also host fan activations related to their chosen cause and share in their final episodes.