Gunpowder & Sky is taking its sci-fi content over the top with DUSTx a new streaming service set to launch on Roku.
The global content studio is calling the new ad-supported service a destination for “mind-expanding science fiction that explores the future of humanity through the lens of science and technology.”
Its library will be a mix of licensed and original content, however, Floris Bauer, Co-founder and President of Gunpowder & Sky, says he’s not as concerned with loading the platform with an abundance of original content, like many streaming platforms on the market.
“We think it’s about having a channel with great content, regardless of whether its original or not,” he told VideoInk.
At launch, DUSTx will house 20 films, 30 series, and 200 short films. Titles coming to the platform include: “Bill & Ted’s Excellent Adventure,” the 1989 sci-fi comedy starring Keanu Reeves; “Paycheck,” the 2003 sci-fi action film based on Philip K. Dick’s short story, starring Ben Affleck; and “A Scanner Darkly,” the 2006 animated sci-fi thriller directed by Richard Linklater, based on Philip K.
For now, the platform is free, but Baurer is not ruling out the possibility of transitioning to a hybrid model that offers both ad-supported and subscription-based tiers. The co-founder said there is even a possibility of launching a DustX linear channel and is currently in talks with multiple vMVPD players to make it happen.
“Since DUST’s inception, our mission has been to build a contemporary sci-fi brand. Today, DUST has a thriving community of more than 2M fans, showcasing varying content from up-and-coming creators to masters like George Lucas and Robert Zemeckis. We are also producing and releasing original feature films and TV series under the DUST label,” said Bauer. ” Launching DUSTx, marks a natural and significant next step in the evolution of the brand.”
This news comes on the heels of DUST’s announcement that it has partnered with Lionsgate and the directors of the feature film KIN to create a sci-fi short movie competition called KIN x DUST, as well as the acquisition of Zeek Earl and Chris Caldwell’s sci-fi western “Prospect,” DUST’s first feature film which premiered at SXSW to critical acclaim and is set to debut theatrically later this year.