Frederator Networks wants to be the gateway company for those getting into anime for the first time.
The studio, which is one of the production companies behind the Netflix anime Castlevania, is launching a YouTube channel designed to be the first stop for people who have just gotten into anime and want to know more.
The new channel, called ‘Get In The Robot,’ will feature expert commentary about the art form and specific series including “Dragon Ball Z,” “My Hero Academia,” and “Attack on Titan.” The new channel is one way the company is preparing for a world where anime is mainstream, according to Jeremy Rosen, VP of Programming & Networks at Frederator.
“We feel strongly that anime is going to break mainstream in a strong way over the next 12 to 18 months, and we want to grow with it. The team here represents a spectrum of anime fans and we realized there’s a huge pool of underserved fans who aren’t interested in gatekeeping, antagonistic fandom,” he explained. “They want to get hyped together and enjoy these shows together. Our goal with Get In the Robot is to serve those fans and grow that welcoming, fun aspect of western anime fandom.”
The anime experts on board for the channel at launch, who will appear across programs, include Curtis Richardson, an animator and collegiate track and field star; Yedoye Travis, a big fan of “Dragon Ball Z” and comedian who integrates anime into his comedy; and Cristal Marie, a musician and veteran Frederator show host who started an anime convention in the Dominican Republic.