Apple given a straight-to-series-order to a new half-hour comedy from Rob McElhenney and Charlie Day, the co-creators of the FXX hit, “Always Sunny in Philadelphia.”
The series, which takes place in a video game development studio, aims to explore the intricacies of the human condition through a comedic lense. McElhenney will star in the unitiled project and write and executive produce alongside Day. Both will executive produce through their RCG banner.
The series will be produced by Lionsgate-3 Arts Entertainment venture along with video game publisher Ubisoft. Michael Rotenberg and Nicholas Frenkel will executive produce on behalf of 3 Arts, with Gérard Guillemot, Jason Altman and Danielle Kreinik of Ubisoft also executive producing
This is Apple’s latest move in rounding up content from top Hollywood talent for its upcoming service. The company, which hired former Sony executives Zack Van Amburg and Jamie Erlicht to lead its push into original video, has already given a straight-to-seriesorder for a drama series from Damien Chazelle (“La La Land”); a psychological thriller from M. Night Shyamalan; a revival of Steve Spielberg’s anthology series “Amazing Stories”; an untitled morning talk-show drama starring Jennifer Aniston and Reese Witherspoon; and “Are You Sleeping” from Octavia Spencer.
Apple’s is expected to debut its slate of content as soon as March 2019, according to a report from The New York Times.