iflix, a streaming video service for emerging markets and Wattpad, a place where people can read and write text-based stories, have inked a content partnership that will bring Wattpad stories to millions of iflix users across Asia, the Middle East, and Africa. Under the agreement, iflix and Wattpad will co-produce dozens of original movies based on Wattpad stories from Indonesia within the next year.
The deal gives iflix access to the more than six million original Indonesian stories on Wattpad. Using Machine Learning, Wattpad will identify stories and trends to develop as iflix original films, under the brand iflix Originals.
With more than 9 million users in Indonesia streaming an average of 40 million minutes daily, the country is iflix’s fastest growing market. The company recently announced an increased focus with new dedicated resources, leadership and investment in the creative ecosystem and economy in Indonesia with its partnership with Creative Economy of Indonesia (BEKRAF) and the National Film Body of Indonesia (BPI).
“Storytelling is the bedrock of all great entertainment. With Wattpad, we now have the opportunity to work with thousands of talented Indonesian writers to bring their stories to life for millions of iflix users in Indonesia, and broadly across our 30 markets worldwide,” said iflix Chief Content Officer, Sean Carey. “With traditional distribution and platform requirements no longer a constraint and deep data and analytics available to measure performance and engagement, this deal allows us to create exciting original productions from hugely popular, local stories.”
In Southeast Asia, hundreds of Wattpad stories have been turned into books, TV shows, and films. Wattpad previously worked with the TV5 Network in the Philippines on the Wattpad Presents TV series, co-producing 250 episodes representing 76 Wattpad stories.
The deal follows a string of new partnerships and continued international entertainment expansion for Wattpad. The company has existing deals with US and international entertainment partners that include Germany’s Bavaria Fiction, eOne, Universal Cable Productions (a division of NBCUniversal), Sony Pictures Television, CW Seed, and others. In October, Light as a Feather, based on the Wattpad story of the same name, and produced by AwesomenessTV, Wattpad, and Grammnet, will stream on Hulu. On April 12, 2019, Wattpad’s feature film After, starring Josephine Langford, Hero Fiennes Tiffin, Jennifer Beals, Peter Gallagher, and Selma Blair, will hit theatres.
“All over the world, entertainment companies are recognizing the need to find original stories from new voices,” said Aron Levitz, Head of Wattpad Studios. “This deal represents the future of entertainment, where technology and data converge with new voices in storytelling to transform how great content gets made and distributed. Working with iflix, we can bring our millions of passionate users in Indonesia and Southeast Asia exactly what they want: local stories that they already love and can’t wait to see adapted for the screen.”
Now available to over one billion consumers throughout Asia, the Middle East and Africa, iflix offers consumers a library of top Hollywood, regional, and local TV shows and movies, including many first run exclusives and award-winning programs, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets.