Kevin Durant’s Thirty Five Media has partnered with American Family Industry Insurance (AFI) on a new branded content series “Dream to Achieve.”
The four-part series, produced by Thirty Five Media showcases a line-up of guests who demonstrate the success that can come with hard work and determination. The first two episodes will go live on Durant’s YouTube channel and feature Kimberly Bryant (CEO of “Black Girls Code”), Idalin Bobe (Founder, TechActivist.Org), Adrian Aoun (CEO and Founder, Forward) and Fritz Lanman (Investor & ClassPass CEO).
Each episode will feature Durant and Kleiman in conversation as he talks about what it takes to achieve goals and dreams in the face of challenges, as well as how an individual’s success can work to help others achieve their dreams.
“I’ve been working with American Family Insurance for several years now, and I’m excited to take our partnership further with this series,” says Kevin Durant. “Everyone we’ve had on as a guest comes from a different background and perspective and I feel like we all learned a lot through these conversations. I really hope fans get as much from these conversations as I have.”
Durant became a brand ambassador for American Family in 2015, aiming this year to go beyond traditional brand endorsement in order to have creative, exciting discussions about how to enable people to keep their dreams alive and achieve goals no matter what. Prior to creating this new branded online series for AFI, Durant also appeared in digital and television advertisements for the brand.
“Dream to Achieve” comes on the heels of Thirty Five Media announcing production deals for the forthcoming original basketball-themed scripted series “SWAGGER,” in partnership with Imagine Entertainment and Apple, and the documentary “Q Ball”, forthcoming in conjunction with Fox Sports Films.
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