Made In Network, a Nashville-based video-first media agency, has signed the popular pomeranian Jiffpom to re-launch the social media star’s YouTube channel. With over 26 million followers on Instagram, the animal star has teamed up with Made In Network to expand the pup’s presence on YouTube and provide viewers with even more content with two new weekly series. The Jiffpom team will leverage Made In Network’s concept creation, channel management, influencer marketing, and video production to ensure its YouTube channel is home to some of the “cutest canine content on the internet,” according to the two companies.
As Made In Network’s newest premium channel partner, Jiffpom has worked with the company to develop and create two new weekly series:
- Jiffpom Unboxing: A weekly series where Jiffpom sends some of the world’s cutest objects to be unboxed by tween hosts Abigail James and Carson. (Premieres August 23rd, 2018)
- Jiffpom Quiz Show: A bi-weekly series where Jiffpom takes online personality quizzes to give the audience a look into his mind. (Premieres August 28th, 2018)
While Jiffpom has achieved fame on other social platforms including Instagram, Twitter, and musical.ly, he has not gained the same level of traction on YouTube. Given the popularity of pet content, Jiffpom’s revamped channel offers advertisers a unique opportunity to create specific content targeting pet lovers and families.
“Jiffpom has a large audience hungry for content, and creating premium video content around Jiffpom is like throwing gasoline on a cuteness fire,” said Kevin Grosch, CEO, Made In Network. “We’re honored and excited to provide Jiffpom the resources and infrastructure needed to expand his success into YouTube in an engaging and intelligent way. We’ll ensure a high quality of video so that fans of this furry phenom have a dedicated location to binge on Jiffpom’s ‘pawsome’ content for long periods of time.”