Expanding past its growing slate of video on demand (VOD) content, iflix has announced the launch of a 24/7 linear channel dedicated to news content.
The linear hub will aggregate live news streams, clips, and linear feeds from leading international, regional and local news outlets and will be available to all users across the company’s 28 markets worldwide starting September 3. Partners at launch include CNN, Al Jazeera, Deutsche Welle (DW), CGTN, and CCTV 4.
The push into news comes at a time when the spread of misinformation via digital channels like Facebook and YouTube is more prevalent than ever. iflix says its news hub was launched in part to solve this dilemma by providing timely, reliable and relevant updates in an online environment saturated with fake, headline-grabbing click-bait.
“Technology has dramatically reshaped the news and media industries over the past decade. Audiences today, particularly the rapidly growing youth segments want immediate access to the stories and events that are shaping the world around them,” said iflix Co-founder and CEO, Mark Britt. “Through iflix NEWS, we are working with many of world’s most trusted and reputable news sources, to deliver timely, comprehensive stories and current affairs to customers with an exceptional user experience, completely on their own terms.”
iflix’s expansion past VOD entertainment follows similar trends taking place across the OTT landscape. In an effort to keep consumers on their platforms for longer durations of time, streaming companies have branched out beyond their initial offering of Hollywood shows and movies. For example, earlier this year Roku added linear channels from ABC News and Cheddar to its ad-supported video-on-demand (AVOD) service and just last week, Tubi TV, another AVOD service, announced the addition of branded channels, which it describes as a free version of Amazon Channels.
iflix is currently available to consumers in Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan, Cambodia, Nigeria, Kenya, Ghana, Nepal, Bangladesh, Zimbabwe, Morocco, Tanzania and Uganda.