The Interactive Advertising Burea has announced the lineup for NewFronts West, the Los Angeles-based version of its annual advertiser pitch fest.
Presenters at the two-day event, which will be held at NeueHouse Hollywood in Los Angeles, California on October 9-10, will include Digitas, Ellen Digital Network, Gallery Media Group (PureWow, ONE37pm), Jukin Media, LiveXLive Media, Inc., Los Angeles Times, Meredith Corporation, The New York Times, Snap Inc., SoulPancake, Unity Technologies, Viacom Digital Studios, VICE, and FameBit By YouTube.
In keeping with the NewFronts West inaugural theme—“Hello, LA: Where Ideas Meet Content”—the marketplace will be focused on content creation and “big ideas,” as brands continue to push for more creative solutions and increase their commitment to digital content as a key component of their marketing mix.
“Hollywood has a successful history in captivating audiences all over the world, and the NewFronts West line-up of big-name media companies, digital native pioneers, and technology partners is sure to continue that long tradition,” said Anna Bager, Executive Vice President, Industry Initiatives, IAB. “Brands can expect to see the type of inventive digital programming that can help them forge meaningful, direct connections with consumers. In addition, this new Los Angeles event marks a return to the roots of NewFronts, with a focus on elevating and supporting up and coming independent content creators across the digital video, digital audio, and VR landscapes.”
NewFronts West was introduced as the result of IAB downsizing the main NewFronts, which has taken place in New York since the first event in 2012. At one time, the event took place over a span of two weeks with more than 30 presenters. However, in 2017 Newfronts took an important turn as various media companies, including AOL, traded over-the-top events for live-streamed or smaller scale intimate events. Many even dropped out of the event entirely. According to a handful of former presenters, which spoke to VideoInk in February, the IAB had trouble filling the schedule of its 2018 Newfronts event in New York — a reality that resulted in a delayed schedule announcement and a reduction from two weeks, back to a single week.