Scener, a new platform that enables anyone to create, share and watch picture-in-picture commentary videos synchronized with their favorite streaming shows and movies, launches today. The platform, which overlays with leading streaming services Netflix, Hulu, and YouTube, allows anyone — not just established influencers — to showcase their personality or expertise by hosting a show, movie or video clip.
“Scener has incredible potential to broaden the dialogue between the makers and the consumers of entertainment content,” said Joe Braidwood, Co-Founder and CMO of Scener. “Audiences are hungry for new platforms, tools and communities to enhance the traditional way we watch films and video so that there is more cross-pollination, fan-theories, and creative feedback. Our goal is to enhance storytelling and story consumption: with platforms like Scener, studios, directors, producers, and writers will be guided to make more informed decisions about the content their audiences crave.”
The vision for Scener came from the desire to rewind social media commentary for the big moments in Game of Thrones episodes, according to Daniel Strickland, Co-Founder and CTO of the platform.
“Since then, we’ve been hard at work to create a whole new way for people to watch their favorite shows and movies together… and we’re just getting started,” explained Strickland. “It will be amazing to see how creative communities will use Scener to engage audiences in delightful and unexpected ways.”
One of the issues Scener is trying to solve with video commentating is the inability to stream entire films or TV shows on YouTube or Facebook without being hit with a copyright warning. But, according to Strictland, all that Scener is doing is providing a web-based layer on top of existing streaming services like Netflix and Hulu, which means that in order to watch the original TV show or movie that a Scener commentator is speaking on, users must have a subscription to that service. The co-founder compared the process to sticking a sticky note on a TV.
Scener debuts today with over 600 hosted movies, episodes, and videos, from leading creators such as Filup Molina, a YouTube creator of reaction commentary with over 1.5M subscribers on his channel; Hannah Pilkes, a breakout Vine star; Marc Bernardin, Marvel and DC comics writer and co-host of podcast Fatman on Batman; and filmmaker Kevin Smith (“Jay and Silent Bob”).