Kin appoints industry veteran George Stewart as Chief Revenue Officer and Viacom alum Carrie Cochran as VP of Brand Partnerships
Kin, the female-focused lifestyle entertainment company, is expanding its revenue team with two new hires.
The media company announced Thursday the hire of digital media sales veteran George Stewart, who joins the company as Chief Revenue Officer, and Carrie Cochran, who will fill the role of VP of Brand Partnerships.
In her new role, Cochran, who previously served as vice president of digital brand sales at Viacom, will focus on selling Kin’s network model in the Midwest. During her 10-year stint at Viacom, Cochran was responsible for developing and managing digital and social sales strategies for Nickelodeon, CMT and TV Land.
As Chief Revenue Officer, Stewart will be responsible for all revenue at Kin, including media, brand content, e-commerce and licensing. He will also be in charge of developing and creating new revenue streams for the company. Stewart began his career on the brand side as a marketing manager at ConAgra Foods and later worked at the online music startup LAUNCH.com, where he was VP of Advertising Sales before the company was acquired by Yahoo. Most recently, Stewart served as SVP of Advertising Sales at Next New Networks, where he helped develop and sell some of the first online video series distributed across social media and video sites including YouTube and Yahoo.
The new executive hires come as Kin ramps up its offerings to brands and partners as an extension of the momentum built with the success of its shows. In May, Kin made a commitment to launch 20 new digital channels by the end of next year. With that goal in mind, over the past several months, the entertainment company has launched a slate of digital series across Facebook and YouTube that include “Pretty Delicious,” a how-to cooking series; “Homeworks,” a show that teaches viewers how to create stylish and affordable home decor; and “Tia Mowry’s Quick Fix,” which features hacks that are intended help women solve “life’s little dilemmas,” from quick ideas for a weeknight meal to beauty tips. According to Kin, “Tia Mowry’s Quick Fix” has garnered as many as eight million viewers per episode. The company also recently announced the addition of new digital talent to the network including Jordin Sparks, JoJo Fletcher and Jordan Rodgers.
Kin’s growing network of digital channels is aimed at a demo the company calls “Builders,” which it describes as a huge and coveted untapped subset of millennials– with a core demo of 25-34 year-olds who are building their careers, families and homes.