Dramafever will use the platform to extend the lifespan of its content through text-based stories
Dramafever, the Korean-centric streaming service from Warner Bros Digital Networks, has agreed to a content partnership with Yarn, Mammoth Media’s text-based entertainment app. Dramafever will use Yarn to reach new audiences and extend the life of the shows on its own platform, which often don’t go more than one season.
“Working with Mammoth Media and Yarn allows us to extend our fans’ favorite storylines and characters beyond traditional viewing cycles and introduce our incredible selection of international series to brand new fans,” said Rena Liu, general manager of DramaFever.
Under the agreement, serialized content based on some of Dramafever’s most popular Asian series will launch on Yarn as short-form, text-based series. The first project will be “Immortal,” which consists of six exclusive stories designed for fans of DramaFever’s supernatural Korean dramas. Additional content inspired by the streamer’s romantic comedies will also launch on the platform later in the year.
“We are thrilled to feature DramaFever stories as we work to expand our audience and introduce Yarn readers to some of the best international content available today,” said Benoit Vatere, founder and CEO of Mammoth Media. “When we found out that the majority of DramaFever‘s popular K-drama shows last for only one season, we thought it would be the perfect fit for Yarn to allow these characters and stories to live on even after the season ends.”
Yarn, available on iOS and Android devices, is a micro-storytelling platform that provides daily narratives through serialized short-form fiction. The company says it reaches 15 million people (the primary demographic is millennials 18- to 25-year-olds) and boasts that more than 80 million stories and 8 billion messages have been read on the platform to date.
In addition to developing its own proprietary content, Mammoth Media continues to add programming to the platform through entertainment industry partnerships with AMC’s “Into The Badlands” and Archie Comics’ “Riverdale,” “Betty & Veronica” and “Sabrina The Teenage Witch.” Additionally, the writers of the “Saw” horror movies collaborated with the company to create the exclusive series “HACK’d,” which the company said led to a 45 percent increase in Yarn traffic upon its debut, according to the company.
For Mammoth Media, the Dramafever partnership comes just nine months after it closed a $13 million funding round from investors including Greylock Partners and Science Inc.