Publishers speak out and are losing faith that users are "Watch'ing"
As Verizon, Spotify, AwesomenessTV and many others have shown, building a premium video business is no easy task. Most fail. And on its first birthday, according to publishers, Facebook Watch is close to doing just that with premium programming. "Facebook should never have launched [its] Watch product,” said one publisher who preferred to remain anonymous. “The challenge with Facebook as a platform is that it's nebulous. It doesn't really have a brand," the publisher said.
Whether Facebook is still relevant to consumers is up for debate, though it does still reach 2.23 billion monthly users (as of Q2 2018). The issues Facebook Watch is tackling aren’t far from t...
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