Slate announced to advertisers at inaugural Newfronts West
Ellen Digital Network has renewed two series and added two new original series to its slate, the company announced at the inaugural Newfronts West on Tuesday.
During its presentation, the network announced renewals for two of its flagship series: “Momsplaining with Kristen Bell,” heading into a third season with over 154 million views to date, and a second season for “tWitch, Please….Help Me Dance!” Ellen Digital Network added three new series to its slate: “Fearless,” with body-image activist “Ashley Graham,” “The Build Up,” with home makeover experts Anthony Carrino and John Colaneri, and “OMKalen,” with internet-famous Kalen Allen.
Ellen Digital Network has also partnered with restauranteur and cookbook author Ayesha Curry, who will give advice to women on all things related to being a working mother and entrepreneur.
The network took the stage to boast its explosive growth over the last two years and to offer buyers new formats.
“Ellen Digital network is a pop culture machine,” said Alana Calderone the company’s SVP, brand content and partnerships. “We aren’t just embedded in what’s happening today, we’re creating it. The speed at which fans consume and share this content is incredible.” Calderone showed examples of brand integrations with Buick and P&G. The company has also worked with Amazon, Johnson&Johnson and Walmart.
The Ellen Digital Network, which launched in 2016, grabs more than 1 billion views every month from 187 million followers globally across social media and its YouTube channel ellentube. It’s an impressive number and a driving factor for the network to continue investing in premium unscripted video programming.
“At our core, we are always focused on telling stories that are funny that are kind that are always authentic,” said Michael Riley GM of Ellen Digital Ventures, a collaboration between Warner Brothers Digital Networks and Ellen Digital Network. “That’s why we’re thrilled to be here today to announce a new slate of amazing content.”