Electric car company files U.S. trademark application for its own liquor
Electric cars, spaceships, underground tunnels, solar panels, and now… tequila.
Elon Musk is now looking to make his own brand of tequila, with Tesla filing an application with the U.S. Patent and Trademark Office to trademark “Teslaquila” earlier this week.
Musk responded to a CNN tweet on the filing on Friday, saying it would be “coming soon.” The application, filed on Monday, aims to trademark “distilled agave liquor” and “distilled blue agave liquor.” Musk then shared a sneak peek at the bottle in a follow-up.
Visual approximation pic.twitter.com/sMn3Pv476Y
— Elon Musk (@elonmusk) October 12, 2018
It goes without saying Teslaquila will be best enjoyed without using another of Musk’s recent side projects, his $500 flamethrower, at the same time.
Teslaquila stems from an April Fool’s tweet where Musk joked the company was going bankrupt after finding its chief executive “passed out against a Tesla Model 3, surrounded by ‘Teslaquila’ bottles.” Musk and Tesla actually jumped at trademarking Teslaquila soon after, initially filing its application in Jamaica on April 10 — which can help it move faster through the U.S. Patent and Trademark Office.
While Musk is known for joking around on Twitter — a platform that has given him and Tesla investors headaches in the past. But it looks like Tesla’s interest in selling its own tequila is legitimate; the company filed an “intent to use” application, meaning it’s serious about using the trademark in the future.
Tesla shares, which have dropped 18 percent since the start of October, inched slightly higher on Friday, hitting $254 per share.