“The Bikes of Wrath,” “RJ Ripper,” and “The Frenchy” will be distributed across company’s social channels
BeAlive, the digital media company with a focus on outdoor sports, has picked up the broadcast, cable, and digital rights to documentary films “The Bikes of Wrath,” “RJ Ripper,” and “The Frenchy.” All three films were recently announced as official selections of Canada’s upcoming Banff Centre Mountain Film Festival, which features video projects related to mountain culture, sports, and the environment.
“BeAlive is proud to be the distribution partner for these award-winning films,” said Michael Mathieu, CEO of BeAlive. “To be recognized by the Banff Centre Mountain Film and Book Festival as official selections is just another testament to the efforts of these filmmakers to tell incredible stories of adventure and the human spirit.”
“RJ Ripper” will launch Tuesday across BeAlive’s social media channels including YouTube, IGTV and Facebook. The film follows Nepal’s National Mountain Biking champion Rajesh Magar’s journey from humble upbringings to professional racing. Directed by 28-year old filmmaker Joey Schusler and funded by Yeti Cycles, “RJ Ripper” was featured as part of Vimeo’s Best of the Month selection.
“The Frenchy,” which is also live on BeAlive’s social channels, tells the story of Jacques Houot, an 82-year old Colorado-based French ski racer and downhill mountain biker. Launching in 2019, “The Bikes of Wrath” chronicles the story of five Australian friends as they attempt to cycle from Oklahoma to California in honor of the westward migration chronicled in “The Grapes of Wrath.”
“What these films have in common, is spirit and incredibly talented storytellers,” said BeAlive licensing producer, Bethany Scully. “The ability to partner with filmmakers like these is what personally drew me to BeAlive, and I could not be more thrilled to share these stories. I hope that they ultimately entertain and inspire others as much as they did me.”
Launched in August 2018, BeAlive, which was a sponsor at this month’s IAB Digital Newfronts West, produces and curates original short-form videos, series and live events, in addition to branded content for its YouTube, Facebook and IGTV channels.
Earlier this month, the company announced a partnership with 2017 Toyota Bassmaster Angler of the Year Brandon Palaniuk. Under the new partnership, Palaniuk will serve as a strategic advisor and brand ambassador for BeAlive’s fishing programming and series development strategy for its audience, which on average falls within the 18-34–year-old range.