Live streaming video platform integrates Snapchat filters and new tools for discoverability
Twitch streamers can now broadcast using Snapchat filters, also known as Lenses. The update was one of several announcements made at TwitchCon, which kicked off Friday at the San Jose McEnery Convention Center.
After downloading the Snap Camera app on its desktop device, Twitch streamers can overlay the filter while streaming. Fans watching the stream will then be able to unlock the Lens themselves via Snapchat QR codes. Snapchat’s library of Lenses and custom Lenses for the Twitch community — including a purple, Super Saiyan power-up filter –are available now.
In addition to the integration of Lenses, Twitch unveiled new tools intended to help creators improve their discoverability and grow their channel, which is a key focus for many of the 2.2 million users streaming monthly on the platform.
To help streamers stand out, the Amazon-owned company added a new featured section on its homepage that will highlight up-and-coming streamers, new Partners and Affiliates, or streamers local to the viewer. Twitch also announced updates to its Highlight Editor, a feature that lets streamers curate past broadcasts to engage existing fans when the creator is not live streaming. Starting January, Highlight Editor will allow streamers and editors to stitch together moments from across a video into a single highlight.
Also: Starting later this year Twitch users will be able group stream using ‘Squad Stream,’ which lets up to four creators stream together on one screen, allowing them to combine their audiences.
Twitch also introduced a new way for creators to engage fans with Twitch Sings, a brand new karaoke-style game. Designed for live streaming, the game has hundreds of songs that streamers and their communities can choose from. TwitchCon attendees can test the game on the expo floor, with a closed Beta starting later in 2018 on PC, iOS and coming soon on Android.