The special will also include a multi-platform content integration with Kellogg’s Rice Krispies
R&B Singer Jordin Sparks is hosting her first holiday special, in partnership with digital media and entertainment company Kin, that will air on Food Network Canada Dec.1.
In “How to Holiday With Jordin Sparks,” the Season Six “American Idol” winner will be joined by some of Canada’s biggest digital lifestyle creators from Kin’s influencer community, including Yolanda Gampp of “How to Cake It,” Sara Lynn Cauchon of “The Domestic Geek,” Cheryl Torrenueva of “Simply Cher Cher,” Matt Basile of “Fidel Gastro,” and Lauren Toyota of “Hot for Food.”
The guests have a collective global following of more than 10 million fans and will produce, film and edit their own segments, executive produced and developed by Kin.
The special will also include a multi-platform integration with Kellogg’s Rice Krispies. Developed by Corus Tempo for Food Network Canada and Kin, Gampp will kick things off with a toy castle made entirely of Rice Krispies. Further, for every Canadian viewer who creates their own toy-shaped Rice Krispies treat and posts it to TreatsForToys.ca or on social media using the #TreatsForToys hashtag, Kellogg will donate $20 to the Salvation Army to buy a real toy for a child in need, up to a maximum of $30,000.
“Finding unique and strategic integration opportunities for our brands and partners is what Corus Tempo thrives on and continues to pioneer,” said Lynn Chambers, Vice President of Corus Tempo. “We are thrilled to join forces with Kin on this special, developing a truly inspired campaign that pairs perfectly with Kin’s creators, the Food Network Canada audience and the Kellogg’s Rice Krispies #Treats For Toys initiative.”
This isn’t the first time in Kin has taken its digital content to a linear network. In 2015, the company aired a holiday special on Ovation TV and in Canada on Corus Entertainment’s women’s channels, including W Network and CosmoTV.
Following its premiere on Food Network Canada, “How to Holiday with Jordin Sparks” will air on Dec. 7 at 7 p.m. ET on W Network and Dec. 8 at 12 p.m. ET on Global TV. Those outside of Canada can watch the segments created for the special by visiting foodnetwork.ca.