Nowadays, when over-the-top (OTT) content platforms are mentioned, the most prevalent example that comes to mind is Netflix. The screening service took over the market since it went public in 2002, and has created a dedicated fanbase of 130 million subscribers. Now, with its shareable account feature, that number is estimated to reach the 300 million mark.
While the OTT giant is pushing for global reach, and viewers are increasingly joining the cord-cutting movement, major networks such as FX, Disney, CBS and countless others are now rolling out their own streaming services. Many other new streaming brands are popping up, such as Popcornflix, Pluto, and Tubi TV. If a content owner, publisher or brand wants to break into OTT market, they ...
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