From how people consume content to where they consume it
Video consumption habits are constantly changing, from short-form to long-form, desktop video to mobile and VOD to live content.
While publishers are hesitant to go all in on any one trend -- as they should be -- it’s worth it to identify trends taking place in the video industry.
Content creators are shifting their strategy to account for connected TVs
According to a report from Conviva, connected TVs accounted for almost as many plays (38 percent) as mobile devices (39 percent) in the third quarter of 2018. Connected TVs also represented 56 percent of OTT viewing time, more than twice as much as viewed on mobiles (25 percent).