"I don’t think it’s enough to just have great content anymore"
Currently based in LA, Lee Simpson is head of TV and entertainment at Ustwo, a digital product studio that has a strong focus on interactive content. Simpson oversees the strategic direction and delivery of ustwo’s work in the TV and entertainment industry and has developed partnerships with companies such as Comcast, Warner Bros, and NBCUniversal.
For the past 14 years, he has worked in technology and design, helping companies such as Google, American Express, Virgin and The Guardian launch digital products to millions of users.
We caught up with Lee to discuss the power of interactivity and how companies like Netflix, Warner Bros, and Nickelodeon are harnessing t...
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