The company has tapped talent from Refinery29, Conde Nast, Rolling Stone and Cosmopolitan to help run the site
Tinder, the quick-swipe dating app launched in 2012, has branched out beyond its day job of connecting young, single millennials. The company is now planning to produce original video content through its recently launched lifestyle website, Swipe Life.
The move isn’t a play for ad dollars, according to Tinder’s director of content marketing Kelsey Blodget, who said Tinder’s core dating operation remains a “very healthy business.”
“It’s really just more of an awareness play,” she told TheWrap. “We’re really not thinking about content in terms of monetization right now.”
Also Read: Tinder Co-Founders Sue Parent Company for 'Scheme to Cheat' Them Out of $2 Billion
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