“Amazon is surprisingly green when it comes to selling or swapping OTT promotional opportunities,” one executive says
Amazon’s Fire TV may have Roku beat on the number of monthly active users, but many U.S. video publishers say they are finding greater reach audience development opportunities on Roku.
In interviews with seven small and medium-sized streaming companies with monthly viewers from 100,000 to 10 million-plus, a reoccurring takeaway was that compared to Amazon’s Fire TV and Apple TV, Roku is winning their hearts — for now.
Three of the publishers noted that Fire TV is one of the fastest growing connected devices in terms of reach. “FireTV has improved over the past few months and has grown steadily month over month,” one publisher with several channels on both platforms said. “It’s closing the gap on Rok...