Showing results for: Advertising Revenue
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How the Streamers Stack Up Right Now in Subscribers and Revenue | Charts
Wall Street is more interested in seeing streaming revenue grow and losses shrink than subscriber counts go up
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Advertisers to Zuck: Take Our Money, Put Ads on Threads | PRO Insight
High-performing advertisements on Facebook and Instagram have marketers ready to throw cash at the Twitter clone – how long can Meta wait?
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A Prime Video Ad Tier Could Be a Cash Cow for Amazon – but It’s Not Without Risks | Analysis
Slipping commercials into its streaming service could add $4.8 billion a year in revenue, Morgan Stanley estimates – but existing subscribers might resist a change
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Paramount CFO Sees Advertising Market Recovering by End of Year
Streaming content spending could fall below forecasts in 2024, CFO Naveen Chopra said at an investor conference
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‘Ghosted’: Twitter’s Advertisers Are Struggling to Be Heard | PRO Insight
Buyers may be trickling back, but the sales operation is faring badly
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Threads Poses a Real Threat to Twitter – if Meta Plays Its Cards Right | Analysis
The Instagram-linked app has a unique userbase advantage that could allow it to do what Bluesky and Mastodon can’t
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Twitter Is Actually Bringing Back Advertisers, New Data Show
A new report shows the number of brands spending on the service rose in the fourth quarter of 2022
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Can Linda Yaccarino Lean on Hollywood and Media to Turn Twitter Around?
The former NBCU sales exec can play to her strengths with film and TV advertisers to build up the social platform — if she can mitigate the Elon Musk factor
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LAist Staffers Rail Against 12% Job Cuts While Former CEOs Had $500,000+ Packages | Exclusive
Tax returns show that two former public radio CEOs at NPR’s affiliate LAist made massive salaries until 2021
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Linda Yaccarino’s NBCUniversal Exit Leaves Ad Industry in Shock Ahead of Upfronts
As the executive jumps to lead Twitter, she leaves corporate turmoil in her wake at 30 Rock just days before its big show for buyers
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How the Major Streamers Stack Up Right Now in Subscribers and Revenue | Charts
Netflix continues to dominate but Disney, Paramount, Comcast and Warner Bros. Discovery all expect big DTC growth this year and next
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How AI Chat Will Make Money – Outside of Ads | PRO Insight
APIs, plugins, data licensing and subscriptions may supplement advertising – or supplant it – in the chatbot business model
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Streaming May Not Be Commercial-Free Much Longer | Analysis
Netflix’s early success with ads could accelerate the industry’s swing to cheaper, ad-supported tiers or even free TV
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Netflix Faces a Tough Balance as It Kicks Off Hollywood Earnings Amid a Double Strike | Charts
If the streaming giant boasts of Wall Street-pleasing profits, will that fuel the unions’ cause?
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Why YouTube’s Ad Revenue Decline Is a Bad Sign for All of Hollywood | Analysis
The Alphabet video channel’s 2% drop in ad sales could be a harbinger for big networks and streamers
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