Showing results for: Brand safety
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Twitter Is Actually Bringing Back Advertisers, New Data Show
A new report shows the number of brands spending on the service rose in the fourth quarter of 2022
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Can Linda Yaccarino Lean on Hollywood and Media to Turn Twitter Around?
The former NBCU sales exec can play to her strengths with film and TV advertisers to build up the social platform — if she can mitigate the Elon Musk factor
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3 Ways DC Studios Can Revive the Brand
From reboots to streaming, the division faces some big challenges — and opportunities
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The ‘Sensical’ 7: Predictions for Kids’ Media in 2023 | PRO Insight
Common Sense Networks CEO Eric Berger lays out predictions for the year that will have a profound impact
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All LA Production Is in Decline – But Commercial Production Is Especially in Danger | Chart
A recent decrease in shooting in the industry’s home city was largely driven by a drop in advertising work
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Me Too. International CEO Says Its Work Isn’t Centered in the Movement’s Perceived ‘Gotcha Mentality’
Office With a View: Dani Ayers says that while #MeToo is perhaps best known for taking sexual assaulters down, the organization’s focus is on the victim
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From Connected TVs to Netflix: The Biggest Trends From NewFronts | PRO Insight
Here are five major topics on everyone’s mind at this year’s digital showcase for advertisers, according to Yahoo’s Iván Markman
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Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis
Despite the urging of activist investor Daniel Loeb, analysts tell TheWrap they’re not sold on the idea
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Fabel Entertainment President Wants to Build a ‘Universe’ Around Hits Like ‘Bosch,’ Not Just a Single Show
Office With a View: Melissa Aouate says her production company is embracing new voices while the industry clings to familiar IP
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5 Ways TikTok Stars Are Reshaping the Creator Economy
Short-form video is dominating and everyone from tech to media to Hollywood is spending generously for a way in
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Rappers’ Own Lyrics Are Putting Them in Jail – Now the Music Industry Is Fighting Back
The indictments of Young Thug and Gunna this year rallied executives, lawyers and artists to support legislation on the state and federal levels
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Did Disney Just Hold a ‘Super-Spreader’ Event? Is That Even Still a Thing? (Exclusive)
As many as 25 people have tested positive for COVID-19 after attending the gathering at L.A.’s Sunset Towers. Are the parties over — again?
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What Exactly Is the Metaverse — And Why People Are Talking About It?
It’s either a buzzword or the future of the web, depending on how you see it
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How Big Tech Has Reshaped Modern Warfare in Ukraine
Rules are being rewritten as we go, and social platforms have to wrangle with what that means for the future
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Why Facebook and Mark Zuckerberg Are Boxed In | Analysis
Does this spell the end for its flagship blue app after 18 years?
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