Showing results for: Influencer Marketing
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No Binge and Flooding Social Media: Inside Amazon’s Plan to Make ‘The Summer I Turned Pretty’ Appointment TV
With Jenny Han and the cast benched by strikes, the streamer is enlisting influencers to build social media buzz for the show as it moves to weekly releases for Season 2
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Taylor Swift Struts In to Save the October Box Office
Exhibitors project “The Eras Tour” concert film will become the first $100 million-plus opening ever in October
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Why Companies Should Invest in Influencers During a Challenging Economy | PRO Insight
Marketing and social media budgets are often the first things businesses cut in tough times, but that would be a mistake
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Why TCM and Classic Films Matter in the Age of Streaming | Charts
Amid cutbacks at the channel favored by cinephiles, demand data shows familiar fare like “The Wizard of Oz” remains high as viewers seek out comfort
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‘Demon Slayer’ Shows Anime’s Quirky – and Reliable – Strength at the Box Office
The latest Crunchyroll release opened with $10.1 million even alongside the boffo debut of Michael B. Jordan’s Japanese animation-influenced “Creed III”
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Hulu Documentary Execs Say ‘Entertainment’ Isn’t a ‘Bad Word’: ‘We Have to Get People to Listen’
Office With a View: Belisa Balaban and Beth Osisek recount the constant evolution of the streamer’s vérité and investigative slate
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2 Years in, Amazon CEO Andy Jassy Faces Challenges at Every Turn | PRO Insight
The company once seemed invincible, but it’s navigating a bumpy, post-pandemic road with a new chief executive at the helm
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Sarah Silverman’s OpenAI Lawsuit May Not Be Strong – but the Implications Are Huge | Analysis
Copyright holders and tech companies would be wise to keep watch, experts say
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‘The Flash’ Clocks $75 Million-Plus Box Office Launch in Early Projections
After the struggles of “Black Adam” and “Shazam: Fury of the Gods!” DC could use a rebound
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China Doesn’t Believe in ‘Art for Art’s Sake’ – Hollywood Should Be on Guard | PRO Insight
Every aspect of Chinese society is weaponized by the Communist Party for control – including the movies, U.S. Rep. Mike Gallagher says
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HBO Max Dominates the Young Adult Category With ‘Euphoria,’ ‘Our Flag Means Death’ | Charts
Meanwhile, Netflix and Paramount+ have less shows in the top 10 for YA demand
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Rocky Who? ‘Creed III’ Shows Michael B. Jordan and Amazon-Owned MGM’s Box Office Power
The star-turned-director has proven that Adonis Creed is a draw on his own while the studio used its new parent company’s global reach to signal-boost the marketing
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To Err Is Human – and That’s What Makes Human Creativity in the Age of AI Divine | PRO Insight
Embracing our fallibility may be the only way to turn the tide on the coming wave of robotic content authoring
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Linda Yaccarino’s NBCUniversal Exit Leaves Ad Industry in Shock Ahead of Upfronts
As the executive jumps to lead Twitter, she leaves corporate turmoil in her wake at 30 Rock just days before its big show for buyers
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AI and the Rise of the Machines: Is Hollywood About to Be Overrun by Robots?
ChatGPT and the artificial intelligence revolution may — or may not — change everything everywhere all at once about the film and TV industry
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