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Why the WWE-UFC Deal Is a Winner – and Could Fuel More Merger Mania | Analysis
Global revenue for live sports is expected to reach $74 billion by 2025, which is fueling more rights deals and consolidation
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Why Netflix Should Start Playing the Live Sports Game Right Now | Analysis
As the competition has already snatched up the major franchises, the No. 1 streamer still has an opportunity “to expand beyond its current base,” one expert says
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‘The Recruit’ Joins Netflix’s Domination of Most-Streamed Series Rankings | Charts
Meanwhile, “Black Adam” premiered on HBO Max to strong numbers among young and diverse viewers
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Exclusive Super Bowl Sponsorships Are Dead – So What’s Next for Live Sports Advertising?
Pepsi and Anheuser-Busch recently ended multi-decade exclusive deals for NFL’s biggest event. Will other live sports advertisers follow?
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‘Thor: Love and Thunder’ to Hold Top Spot in 2nd Box Office Weekend, But Could Suffer Another Steep Drop for Marvel
The Marvel film is expected to add $50-$55 million as “Paws of Fury” and “Where the Crawdads Sing” enter theaters
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Why Streaming Sports Could Finally Deliver the Death Blow to Broadcast TV | PRO Insight
Churn is one of the biggest challenges for streaming services and sports is the solution
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Ratings: Univision Tops All of Broadcast TV With CONCACAF Nations League Finals
CBS wins in total viewers with Kennedy Center Honors
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In a Post-COVID World, Does San Diego Comic-Con Still Matter to Hollywood?
Post-pandemic, studios and networks have chilled to the tangible business sense of the annual fan convention
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Why NBC Sports Network’s Shutdown This Month Could Be a Sign of Cable TV’s Bleak Future
“We were able to see the trends and what was happening with cord-cutting and cord nevers,” a senior NBC Sports exec tells TheWrap
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Is ESPN Gambling Away the Disney Brand on Sports Betting?
“Sports gambling, like cannabis retailing, has moved into the mainstream,” one analyst says
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College Football’s 2020 Season Sputters, With $2 Billion in TV Ad Revenue at Risk
Nearly half of the schools have decided to punt football to the spring
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With College Football Diluted and Broadcast Shows Delayed, TV’s Fall Season Rides on the NFL
Pro football remains the hottest ticket for advertisers, who spent $5 billion on NFL games last year
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How Amazon Quietly Grabbed Sports Rights to Attract Cord-Cutters
Global sports head Marie Donoghue says being part of broader Prime offering “lets us be creative and figure out how to use sports in the best way”
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‘Hard Knocks’ Directors Think COVID-19 Made NFL Show More Relatable Than Ever
“This season is as much about football as about Americans figuring out how to return to work,” NFL Films’ Tim Rumpff says
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Who Prefers Other TV Shows to ‘Sunday Night Football’?
If NFL season is delayed, there will be a new No. 1 show on TV for the first time since ‘American Idol’ 10 years ago
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