Showing results for: OTT video platforms,
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From Artificial Intelligence to Profitability: 5 New Rules for Streamers in 2023 | Charts
Wall Street and industry experts provide a new normal for streaming success — and it doesn’t really look like the strategy that made Netflix
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As Streamers Pivot to Advertising, the Big Winners Will Be the Devices You Use to Watch
Companies that bring streamers into homes, such as Roku, will not only get ad revenue and user data, but leverage in future negotiations
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Demand for ‘Obi-Wan Kenobi’ Is Destined to Beat ‘Stranger Things’ | Charts
If history repeats itself, demand for Disney+’s new “Star Wars” series is likely to beat the return of Netflix’s hit sci-fi series
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Should Disney Keep or Sell Its Majority Stake in Hulu? | Analysis
As the streaming landscape is changing, the entertainment giant has to figure out the best path for the popular domestic service
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Netflix’s ‘Pacific Rim: The Black’ Shows How Anime Spinoffs Can Bolster Franchises | Charts
Demand for the animated series based on the popular science-fiction movies is actually highest outside the U.S.
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Why Streaming Sports Could Finally Deliver the Death Blow to Broadcast TV | PRO Insight
Churn is one of the biggest challenges for streaming services and sports is the solution
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Why Advertisers Need to Stop Wasting Money on Broadcast and Wake Up to Connected TVs | PRO Insight
Nearly 80% of U.S. homes with adults 18-44 are mostly streaming homes, yet 43% of TV ad buying in 2022 will be on old-school linear TV
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Exclusive Super Bowl Sponsorships Are Dead – So What’s Next for Live Sports Advertising?
Pepsi and Anheuser-Busch recently ended multi-decade exclusive deals for NFL’s biggest event. Will other live sports advertisers follow?
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Why ViacomCBS’ Brands Are Staying on Amazon Prime Video Channels (For Now)
“We continue to believe in broad and ubiquitous distribution, really, as a path to scale,” Bob Bakish says
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Why Newsy Is Launching a 24-Hour News Network – on Broadcast TV
Authenticity is “part of the DNA” of the new offering, says Scripps head of news Kate O’Brian
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Why Nobody in the Industry Uses the Word ‘TV’ Anymore
The term is complicated and anachronistic, industry execs like Warner Studios CEO Ann Sarnoff tell TheWrap: “We’re consuming omnimedia”
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Who Is Winning (and Losing) the Streaming Wars So Far? | Charts
Netflix still dominates as Disney+’s growth has stalled — where does everybody else stack up?
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What NHL and NFL Deals Mean for ESPN’s Streaming Future
ESPN+ is quickly becoming a must-have
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Why HBO Max Needs to ‘Blink First’ in Standoff With Roku
“HBO needed to break the deadlock and find a compromise” with Roku, analyst Tony Maroulis says
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Why ‘The Voice’ Producer Jim Roush Is Investing in a New Gaming Television Network
“If a network sees that they can get 5 million people watching someone play a video game, they’re going to broadcast it,” Roush tells TheWrap
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