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Social Media Is Changing – and Paid Accounts Are the Response | PRO Insight
Monthly fees for Facebook, Twitter and Snapchat are not for ordinary users — they’re for the professionals who’ve taken over the feeds
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‘Fast X’ Is Disappointing in China – Once the Saga’s No. 1 Market | Charts
Universal’s street-racing franchise is far more dependent on the country than other big Hollywood tentpoles like “Guardians of the Galaxy Vol. 3”
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Big Tech Reports Surprisingly Strong Earnings – Which Means the Streaming Wars Will Rage On | Analysis
The technology sector’s relatively healthy earnings means no end to the cash cannon pointed at Hollywood
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‘Avatar’ Delay Pushes Disney Film Schedule – and Can Make or Break Bob Iger’s Legacy | Analysis
Now stretching into 2031, the slate will reap fortune or folly long after the Walt Disney Company has a new CEO
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‘The Last of Us’ Finally Beats ‘Wednesday’ for Most In-Demand New Show | Chart
A traditional episode-drop strategy seems to be helping the HBO show overtake Netflix’s popular “Addams Family” spin-off
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Black Households Lift Netflix’s ‘You People’ to Top of This Week’s Streaming List | Charts
Peacock’s “Poker Face” and Amazon’s Prime Video’s “Shotgun Wedding” join the most-watched ranking
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Why Companies Should Invest in Influencers During a Challenging Economy | PRO Insight
Marketing and social media budgets are often the first things businesses cut in tough times, but that would be a mistake
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No Bylines for Bots: BuzzFeed CEO Says AI Won’t Replace Human Journalists
“The place where I’m most excited about AI is not in news, but in entertainment,” Jonah Peretti says
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TikTok Poised to Triple Ad Revenue to $11.6 Billion This Year – Surpassing Twitter and Snap Combined | Charts
The ByteDance-owned app’s ad business will skyrocket to $23.58 billion in 2024, catching up with YouTube
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Will ‘The Marvels’ and ‘Wish’ Split Moviegoers? Disney Believes There’s Room for Both
The entertainment giant turned two November releases in the same year into hits before the pandemic – can they do it again?
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Amazon’s ‘Jack Ryan’ Season 3 Return Lands at No. 2 for Streaming’s Most-Watched | Charts
The Tom Clancy adaptation series fails to knock Netflix’s “Glass Onion” from the top spot
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Dallas LawrencePro Available to WrapPRO members
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Comcast Is a Media Outlier After Contributing $360,000 to Election Deniers
It was one of the few entertainment companies and ranked 20th on a watchdog list of companies backing politicians who questioned the outcome of the 2020 presidential election
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Why YouTube’s Ad Revenue Decline Is a Bad Sign for All of Hollywood | Analysis
The Alphabet video channel’s 2% drop in ad sales could be a harbinger for big networks and streamers
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BeReal Is Gen Z’s Fave New Social App That Hollywood Can’t Crack – But Paramount Is Taking a Stab
Paramount used the authenticity-preaching platform to market its upcoming “Scream 6” — the first studio to do so officially
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Why TikTok Will Likely Remain on App Stores Despite Pressure From the FCC
The short-form video platform may make changes, but there’s little the federal agency can do to regulate its removal by Apple and Google, experts say
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