Showing results for: binge viewing
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No Binge and Flooding Social Media: Inside Amazon’s Plan to Make ‘The Summer I Turned Pretty’ Appointment TV
With Jenny Han and the cast benched by strikes, the streamer is enlisting influencers to build social media buzz for the show as it moves to weekly releases for Season 2
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Netflix and Disney’s Ad Tiers Win 85% of New Subscriber Sign-Ups, Survey Finds | Exclusive
A poll conducted by Samba TV and HarrisX found that only 15% of each streamer’s subscribers downgraded from their current plan
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Netflix’s Pivot to Split-Season Releases Is Paying Off in Higher Demand – but Is It Enough? | Charts
The No. 1 streamer has strayed from the binge model it created, but other streamers’ episodic strategy poses a real challenge
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He Helped Train ChatGPT – and It Traumatized Him | PRO Insight
For less than $1 per hour, workers in Nairobi, Kenya, trained OpenAI’s GPT models, and they walked away shaken by the harrowing content they taught the software to avoid
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Next Up for AI Chatbots? It’s All About How to Apply Them | PRO Insight
The magical demos displayed the capability, and now the platform wars begin
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Lore Machine Wants to Use AI to Unlock the Value in Hollywood’s Vaults | PRO Insight
As publishers and other creators seek payments for the value chatbots extract from them, one Los Angeles startup points the way for artists getting paid
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Netflix Scores With ‘You’ 2-Part Release Like ‘Stranger Things’ | Charts
But Paramount+’s Taylor Sheridan series “1923” breaks the big streamer’s hold on the top ranks
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‘The End of an Era’: Facebook’s Final Days of Partnership With News Media Are Here
Meta has been warning this day will come for years now, and publishers who didn’t pay attention are paying the price
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2022 Was a Year of Hard-Earned Lessons for Streamers – Here Are the 5 Biggest Ones | Charts
Year in Review: From an increased focus on revenue to narrowing content libraries, here are the key takeaways in streaming after a turbulent year
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Faced With the AI Revolution, the Entertainment Industry Can’t Pull a Napster | PRO Insight
Lawsuits won’t stop change from coming, so it’s better to learn everything we can about new technology
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Inside the Meme-Focused ‘Cocaine Bear’ Marketing Strategy That Roared at the Box Office
Alex Sanger, Universal’s digital marketing EVP, opens up the studio’s social media playbook
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This Story Was Not Written by a Robot: AI and the Future of News Media
Media outlets from the AP to local news sites are already using AI to cover sports, weather and finance.
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Most Viewers Watch Only One Program on the Major Streamers – and Chances Are It’s These 6
A new report found that top program viewers watched just one title across HBO Max, Apple TV+, Hulu, Prime Video, Disney+ and Netflix
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How Netflix Could Use the ‘Stranger Things’ Release Strategy to Keep Subscribers | Chart
New data from Whip Media shows that staggered episode releases lead to increased viewer engagement and less churn
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Sean BurchPro Available to WrapPRO members
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Why Freevee Needs to Double Down on Original Content Beyond the ‘Bosch’ Franchise | Charts
None of the FAST service’s originals rank in the top 10 for demand and soon other major streamers will launch competing affordable ad-supported tiers
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