Showing results for: connected devices
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Where Apple’s Vision Pro Leaves Meta | PRO Insight
Mark Zuckerberg will have to overindex on openness, and hang in tightly, if he wants his big mixed reality bet to pay off
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TechPro Available to WrapPRO members
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As Streamers Pivot to Advertising, the Big Winners Will Be the Devices You Use to Watch
Companies that bring streamers into homes, such as Roku, will not only get ad revenue and user data, but leverage in future negotiations
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Forget the Headset: Apple’s Vision Pro Ushers in a New Era of Spatial Computing | PRO Insight
Tim Cook’s “next big thing” that costs $3,499 has an inherently limited market, but that’s not the point
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Netflix Earnings: Wall Street Hopes Ad Tier, Password Crackdown Will Reignite Growth
Investors and analysts will see if the streamer’s revenue-boosting efforts are bearing fruit when it releases quarterly earnings Tuesday
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Why Advertisers Need to Stop Wasting Money on Broadcast and Wake Up to Connected TVs | PRO Insight
Nearly 80% of U.S. homes with adults 18-44 are mostly streaming homes, yet 43% of TV ad buying in 2022 will be on old-school linear TV
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Apple TV+ Has a Branding Problem – and ‘Ted Lasso’ Alone Won’t Win the Streaming Wars | Analysis
The tech giant needs to invest more in its streamer’s content strategy or pivot, experts tell TheWrap
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How Vice, Vox and BuzzFeed Blew the Future of Media
Once worth billions of dollars, the companies are struggling to move forward
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Why Netflix Should Start Playing the Live Sports Game Right Now | Analysis
As the competition has already snatched up the major franchises, the No. 1 streamer still has an opportunity “to expand beyond its current base,” one expert says
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Can Kantar Dethrone Nielsen as the King of TV Viewership Measurement? | PRO Insight
The streaming revolution has revealed weaknesses in the leader in U.S. TV measurement, giving the London-based company opportunity to strike
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Streamers Find New Life in the ‘FAST’ Lane: Free Ad-Supported Streaming TV Is Growing, Well, Fast | Video
WrapPRO Roundtable: Streaming with advertisements represents “the most exciting and certainly the fastest growth I’ve seen out of a vertical since I’ve been in the business,” one veteran entertainment exec says
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That #Gentleminions Meme Helped Double the Gen Z Audience for ‘Minions: The Rise of Gru’
Goosed by a TikTok trend, data shows that teen moviegers drove the animated sequel’s record-breaking $125 million opening
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‘TikTok Bachelor’ Scores More Viewers Than ABC’s Reality Hit – on a Fraction of the Budget
Matt Wurnig, who went viral for his “50 Dates 50 States” series, drew 10,000 prospective love matches for Season 2
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AdGreetz CEO Eric Frankel Wants to Help Brands Break From Outdated One-Size-Fits-All Ads
Office With a View: The former Warner Bros. TV executive says the future of ads is hyper-personal, and big companies are starting to think beyond generic marketing
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Why Nobody in the Industry Uses the Word ‘TV’ Anymore
The term is complicated and anachronistic, industry execs like Warner Studios CEO Ann Sarnoff tell TheWrap: “We’re consuming omnimedia”
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Byron Allen’s Message for Budding Moguls: ‘Don’t Just Play the Game, Own the Game’
Office With a View: The Allen Media Group CEO tells TheWrap that he’s trying to create a new business philosophy in the mold of the great industrialists
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