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From Connected TVs to Netflix: The Biggest Trends From NewFronts | PRO Insight
Here are five major topics on everyone’s mind at this year’s digital showcase for advertisers, according to Yahoo’s Iván Markman
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Why Facebook’s Q2 Ad Slump Should Make Hollywood Nervous | Analysis
Major entertainment studios are pinning their streaming success on advertising-tiered platforms — and the tech industry is flashing warning signs
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As Streamers Pivot to Advertising, the Big Winners Will Be the Devices You Use to Watch
Companies that bring streamers into homes, such as Roku, will not only get ad revenue and user data, but leverage in future negotiations
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Streamers Find New Life in the ‘FAST’ Lane: Free Ad-Supported Streaming TV Is Growing, Well, Fast | Video
WrapPRO Roundtable: Streaming with advertisements represents “the most exciting and certainly the fastest growth I’ve seen out of a vertical since I’ve been in the business,” one veteran entertainment exec says
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Would You Watch Free Content to Earn Crypto? Rewarded TV Is Banking on It
Former advertising exec Krish Arvapally is building a watch-to-earn model similar to one in gaming, but the concept is yet to be proven
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5 Ways TikTok Stars Are Reshaping the Creator Economy
Short-form video is dominating and everyone from tech to media to Hollywood is spending generously for a way in
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Why Advertisers Need to Stop Wasting Money on Broadcast and Wake Up to Connected TVs | PRO Insight
Nearly 80% of U.S. homes with adults 18-44 are mostly streaming homes, yet 43% of TV ad buying in 2022 will be on old-school linear TV
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Why the ‘Pandemic-Proof’ Podcast Ad Industry Still Has Room to Grow
“Any other media company would kill for a 15% increase in revenue this year,” Cumulus Media chief analyst Pierre Bouvard tells TheWrap
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Why iHeartMedia CEO Bob Pittman Is Doubling Down on Podcasts
“Just like in the TV or movie business, if you have a first look that is inherently an advantage and we intend to use that,” Pittman told an investor conference Thursday
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Why SiriusXM Will Pay $325 Million to Acquire Stitcher
“Stitcher has the stats of what people listen to and how long, which is a pretty special kind of data that very few people have,” Chartable CEO Dave Zohrob tells TheWrap
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Inside ESPN’s Push Toward Narrative Podcasts and Shows
“Across the board, podcasts have been a bright spot not just for ESPN but across the industry,” ESPN vice president of audio strategy Tom Ricks tells TheWrap
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Why Connected TV Advertising Stands to Transform the TV Industry | PRO Insight
Compared with other standard pre-roll ads, CTV advertising generates a sixfold increase in engagement
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Inside Spotify’s Big Podcasting Bet – Can It Take a Bite Out of Apple?
Exclusive deals with Joe Rogan and Kim Kardashian, among others, show Spotify is serious about being known for more than just music
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Podcasts Boomed in 2019, But 2020 Will Be Even Bigger
“You have a lot of celebrities who have traditionally been outside of podcasting coming into the space,” Ad Results Media CMO Kurt Kaufer says
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TV Ad Spending Takes Unprecedented Dip to Account for Less Than 30% Of Total Ad Dollars
Next year will provide a temporary relief, but won’t stave off long-term declines, according to eMarketer
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