Showing results for: mattel
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Mattel TV Development Exec Phil Breman Says What Matters Is a ‘True Emotional Connection’
Office With a View: The head of live-action series development for the toymaker says “a concept will only get you so far”
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‘Barbie’ Nabs Huge $22.3 Million at Thursday Box Office
Greta Gerwig’s buzzy and acclaimed comedy, starring Margot Robbie and Ryan Gosling, is set to soar past a $100 million opening weekend
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Behind ‘Operation Barbie Summer’: How Warner Bros. Created a $162 Million Box Office Triumph
Warner used all its resources — including those from its Discovery merger — to sell Greta Gerwig’s vision of Barbie to the world
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For Hollywood Attorney Elsa Ramo, ‘Creative’ Dealmaking and ‘Courage’ Are Key
Office With a View: The managing partner of Ramo Law PC revealed how she went from a backlot attorney to representing the industry’s biggest names
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‘Barbie’ Passes $400 Million at Domestic Box Office
“The Meg 2: The Trench” earned $3.2 million in Thursday previews
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‘Barbie’ Passes $800 Million at Worldwide Box Office
It looks like this year’s “Top Gun: Maverick” wasn’t a superhero movie, a Tom Cruise film or an “Indiana Jones” sequel
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It’s ‘Barbie’ Marketing Mania at Warner Bros. and Even Competitors Are in Awe
The assault of pink is driving consumer awareness and what looks to be a big opening weekend
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Mattel CEO Ynon Kreiz Shares the ‘Hardest Thing’ in Adapting Toys for TV and Film
And why many-decades-old IP like Major Matt Mason is just now making a splash in Hollywood
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What’s Next for Amazon Studios After Top MGM Movie Execs’ Surprise Exit | Analysis
“Amazon just wants content. They don’t care about great content,” one industry veteran tells TheWrap
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‘Barbie Universe’: Inside the 62-Year-Old Doll’s Expansion Into Movies, Streaming and Instagram
“We are always looking for new expressions of the brand … everything is on the table,” one Mattel executive says
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Sun Valley’s ‘Summer Camp for Billionaires’ Returns – Will Big Deals Follow?
Facebook CEO Mark Zuckerberg and Disney chief Bob Chapek are just a few of the execs headed back to Idaho for an exclusive conference
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More People Now Use YouTube Than Facebook or Instagram — What Happened?
The video giant says its recent growth is thanks to more online learning, TV viewership and livestreams during the global pandemic
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How ‘PAW Patrol: The Movie’ Transformed Spin Master From Toy Company to Content Studio
“It would be important to take control of our own destiny and produce and control those things ourselves,” Spin Master’s Jennifer Dodge says of the studio’s first animated feature
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Scopely Acquires ‘Scrabble Go’ Mobile Gaming Developer PierPlay
“Scrabble Go” launched March 5 and was the first mobile game based on the board game to be officially licensed by Hasbro and Mattel
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Mattel’s Ynon Kreiz, Robbie Brenner on ‘Barbie’ Film: We Want to Make Movies That Have Cultural Impact
“We aren’t handing the IP to someone and letting them run away,” CEO Ynon Kreiz tells TheWrap
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