Showing results for: monetization
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Threads Poses a Real Threat to Twitter – if Meta Plays Its Cards Right | Analysis
The Instagram-linked app has a unique userbase advantage that could allow it to do what Bluesky and Mastodon can’t
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The CW’s Brad Schwartz Knows Not All His Content Swings Will Hit: ‘That Was Certainly by Design’
With an investment in international content, the network stands to air more scripted content than most of its peers this fall amid the writers’ strike
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Tucker Carlson’s New Twitter Show Could Be a Moneymaker – or Just a Noisemaker
Whether it’s for freedom or finance, the former Fox host and Elon Musk stand to benefit
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What Paramount+’s Recent Content Cuts Mean for Subscribers | Chart
“Rise of the Pink Ladies” barely had a chance to find an audience, but low demand shows the corporate cost-cutting rationale
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Advertisers to Zuck: Take Our Money, Put Ads on Threads | PRO Insight
High-performing advertisements on Facebook and Instagram have marketers ready to throw cash at the Twitter clone – how long can Meta wait?
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Spotify Has Paid Out $40 Billion to the Music Industry – So Why Is No One Happy? | PRO Insight
Maybe the industry should take a closer look at Apple, which set the rules of the game for digital music two decades ago
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Want to Fight AI? Use Fans – and Supercharge Them With Web3 | PRO Insight
Computer code that seeks to replicate human creativity can’t generate genuine connection
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TikTok Is Under Fire: Why a PR Powerhouse Hire and C-Suite Shake-Up Make Sense | Analysis
The China-backed company is working overtime to handle heightening scrutiny from Western regulators, which is where ex-Disney exec Zenia Mucha comes in
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Is Microsoft Losing to Sony in Gaming? Don’t Be So Sure | Analysis
The Redmond-based company’s stumbles along the way may be inconsequential in the bigger picture
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The AI PR Industrial Complex | PRO Insight
Forget the technology’s capabilities, there’s money to be made and points to score
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Why the WWE-UFC Deal Is a Winner – and Could Fuel More Merger Mania | Analysis
Global revenue for live sports is expected to reach $74 billion by 2025, which is fueling more rights deals and consolidation
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Lore Machine Wants to Use AI to Unlock the Value in Hollywood’s Vaults | PRO Insight
As publishers and other creators seek payments for the value chatbots extract from them, one Los Angeles startup points the way for artists getting paid
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Full Mint Films Hopes to Be at the Center of Hollywood’s Convergence With Web3
The media industry is on the hunt for new ways to connect with audiences and monetize content
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Hollywood, Are You Team Human or Team AI? It’s Time to Choose | PRO Insight
Studios and writers: Decide now, before a chatbot generates the answer for you
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Inside the Turmoil at TCM After Executive Exodus: ‘They’re Farming Most People Out’ | Exclusive
A restructuring leaves the Warner cable channel “dispersed over this massive mega-corporate bureaucratic mess,” an insider tells TheWrap
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