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Social Media Is Changing – and Paid Accounts Are the Response | PRO Insight
Monthly fees for Facebook, Twitter and Snapchat are not for ordinary users — they’re for the professionals who’ve taken over the feeds
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Call for Nominations: The 2023 Innovators List – Recognizing Visionaries and Game-Changers Who Define Innovation
This annual list celebrates the exceptional individuals who have surpassed expectations, shattered conventional norms, and spearheaded meaningful change and innovation over the past year
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Elon Musk’s Twitter May Be Well and Truly Zucked | PRO Insight
It’s hard to know which billionaire to root for in this fight, but Threads is a real and growing threat
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With Threads, Meta Has Plenty of Opportunity and Underappreciated Risk | PRO Insight
Where does Instagram end and Threads begin?
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Why Bluesky Is the New Hotness | PRO Insight
The Twitter alternative is taking off thanks to hilarious memes and the fact that it’s not Twitter
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Who Bought Into Vice Media? From Canadian Taxpayers and Disney to George Soros
The company is in bankruptcy now — but it couldn’t have come this far without staggering losses from eager, deep-pocketed investors to the tune of $1.6 billion
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How Finance Invaded Tech and Sparked the Silicon Valley Bank Backlash | PRO Insight
People don’t see the technology industry as they once did – and it almost cost the sector a rescue
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Can Linda Yaccarino Lean on Hollywood and Media to Turn Twitter Around?
The former NBCU sales exec can play to her strengths with film and TV advertisers to build up the social platform — if she can mitigate the Elon Musk factor
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How Vice, Vox and BuzzFeed Blew the Future of Media
Once worth billions of dollars, the companies are struggling to move forward
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BeReal Is Gen Z’s Fave New Social App That Hollywood Can’t Crack – But Paramount Is Taking a Stab
Paramount used the authenticity-preaching platform to market its upcoming “Scream 6” — the first studio to do so officially
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Behind Snapchat’s ‘Remarkable’ Turnaround and 23% Stock Spike | Analysis
The company is suddenly worth $120 billion, but it wasn’t always this way
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Why TikTok May Crush Instagram and Snapchat as Social Media Users Grow Up | Charts
The platform hit 1 billion monthly users this year, with more growth expected through 2023
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Snapchat Dives Into E-Commerce With Augmented Reality
Can it help the company monetize its 500 million users?
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Snapchat’s Head of Originals on New Megan Thee Stallion Show and Creating During a Pandemic
“People really trust talent as much, if not more than, they trust news brands now,” Snap’s Sean Mills tells TheWrap
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5 Ways TikTok Stars Are Reshaping the Creator Economy
Short-form video is dominating and everyone from tech to media to Hollywood is spending generously for a way in
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