Showing results for: video advertising
393 Results
Sort by: Relevance Date
-
A Prime Video Ad Tier Could Be a Cash Cow for Amazon – but It’s Not Without Risks | Analysis
Slipping commercials into its streaming service could add $4.8 billion a year in revenue, Morgan Stanley estimates – but existing subscribers might resist a change
Pro Available to WrapPRO members
TVPro Available to WrapPRO members
-
Can Linda Yaccarino Lean on Hollywood and Media to Turn Twitter Around?
The former NBCU sales exec can play to her strengths with film and TV advertisers to build up the social platform — if she can mitigate the Elon Musk factor
Pro Available to WrapPRO members
TechPro Available to WrapPRO members
-
Twitter Is Actually Bringing Back Advertisers, New Data Show
A new report shows the number of brands spending on the service rose in the fourth quarter of 2022
Pro Available to WrapPRO members
NewsPro Available to WrapPRO members
-
New VideoAmp CMO Jenny Wall Talks Disrupting Audience Measurement: ‘The Markets Want Choice’
Former Nickelodeon marketing chief says she can empathize with execs frustrated with the insight they get on their ad spending
Pro Available to WrapPRO members
TVPro Available to WrapPRO members
-
How the Streamers Stack Up Right Now in Subscribers and Revenue | Charts
Wall Street is more interested in seeing streaming revenue grow and losses shrink than subscriber counts go up
Pro Available to WrapPRO members
StreamingPro Available to WrapPRO members
-
Wrap Roundtable: Adam Brody Calls Out Onscreen Gun Violence as Big Part of the Problem – ‘American as Apple Pie’ (Video)
“You can’t see a breast, but if you want to see heads get blown off, no problem,” Brody told TheWrap alongside Piper Perabo during a discussion on Hollywood’s portrayal of gun violence
Pro Available to WrapPRO members
VideosPro Available to WrapPRO members
-
Netflix and Disney’s Ad Tiers Win 85% of New Subscriber Sign-Ups, Survey Finds | Exclusive
A poll conducted by Samba TV and HarrisX found that only 15% of each streamer’s subscribers downgraded from their current plan
Pro Available to WrapPRO members
TVPro Available to WrapPRO members
-
Elon Musk’s Twitter May Be Well and Truly Zucked | PRO Insight
It’s hard to know which billionaire to root for in this fight, but Threads is a real and growing threat
Pro Available to WrapPRO members
TechPro Available to WrapPRO members
-
UTA Signs Esports Company GameSquare | Exclusive
The talent agency, which already represents FaZe Clan, is expanding its reach in the growing field of game-based media
Pro Available to WrapPRO members
TechPro Available to WrapPRO members
-
Streaming May Not Be Commercial-Free Much Longer | Analysis
Netflix’s early success with ads could accelerate the industry’s swing to cheaper, ad-supported tiers or even free TV
Pro Available to WrapPRO members
StreamingPro Available to WrapPRO members
-
The Era of the Original Streaming Movie Is Over
A change in priorities in the direct-to-consumer marketplace has led to a smaller number of non-theatrical features
Pro Available to WrapPRO members
WrapPROPro Available to WrapPRO members
-
All LA Production Is in Decline – But Commercial Production Is Especially in Danger | Chart
A recent decrease in shooting in the industry’s home city was largely driven by a drop in advertising work
Pro Available to WrapPRO members
TVPro Available to WrapPRO members
-
Netflix Faces a Tough Balance as It Kicks Off Hollywood Earnings Amid a Double Strike | Charts
If the streaming giant boasts of Wall Street-pleasing profits, will that fuel the unions’ cause?
Pro Available to WrapPRO members
TVPro Available to WrapPRO members
-
DGA Contract Vote Marks a Crossroads in Fight Over Streaming Data Transparency
Despite immense residuals gains, some Directors Guild members want to keep pushing with other guilds to force streamers to reveal viewer numbers
Pro Available to WrapPRO members
TVPro Available to WrapPRO members
-
Tucker Carlson’s New Twitter Show Could Be a Moneymaker – or Just a Noisemaker
Whether it’s for freedom or finance, the former Fox host and Elon Musk stand to benefit
Pro Available to WrapPRO members
TechPro Available to WrapPRO members