Showing results for: video strategy
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Netflix Doubles Down on Theatrical Release Strategy: ‘Driving Folks to a Theater Is Just Not Our Business’
CEO Ted Sarandos poured water on hope the streamer might lean into multiplex releases
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Inside the Meme-Focused ‘Cocaine Bear’ Marketing Strategy That Roared at the Box Office
Alex Sanger, Universal’s digital marketing EVP, opens up the studio’s social media playbook
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2024 Is Looking Like an Ugly Year for the Box Office
With few surefire hits and multiple strike delays, analysts predict a significant drop from 2023’s $9 billion domestic total
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Paramount+’s ‘Rabbit Hole’ Hops Up the List of Most-Watched New Shows | Chart
An episodic release strategy appears to be paying off for the political thriller
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Martin Scorsese and Taylor Swift Vie to Fan the Flames of Newfound Box Office Momentum
While “The Eras Tour” hopes for repeat viewers, the acclaimed “Killers of the Flower Moon” will try to draw more mature moviegoers
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‘Tiger 3’ Is Getting India’s Imax Screens Instead of ‘The Marvels’ in a Push Away From Hollywood | Analysis
On a rare occasion where a Bollywood biggie opens concurrently with a Hollywood tentpole, the MCU gets left out
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‘Cocaine Bear’ Looks to Repeat a Box Office Strategy That Worked for ‘Violent Night’ and ‘M3GAN’
Comedic thrillers with a weird central idea have scored with audiences lately
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Comcast Contends With Peacock Losses, Labor Unrest and Cord Cutting | Analysis
As it gets set to report earnings, the cable giant is caught in the crosshairs of the historic double strike as it restructures its media business
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Netflix Scores With In-Demand Romantic Franchises ‘Queen Charlotte’ and ‘XO, Kitty’ | Chart
The “Bridgerton” and “To All the Boys I’ve Loved Before” spin-offs are the latest examples of effective IP strategy outside the usual sci-fi or superhero fare
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Andrea WadsPro Available to WrapPRO members
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From Fake Drake to a Fan Frenzy: AI Can Help – Not Just Hurt – the Music Business | PRO Insight
Trying to take down computer-generated tracks is a remix of a failed strategy from the Napster days
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No Binge and Flooding Social Media: Inside Amazon’s Plan to Make ‘The Summer I Turned Pretty’ Appointment TV
With Jenny Han and the cast benched by strikes, the streamer is enlisting influencers to build social media buzz for the show as it moves to weekly releases for Season 2
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20 HBO and Max Shows That Warner Bros. Discovery Should License to Netflix | Chart
Why stop at “Insecure”? Older shows like “Tenacious D” and popular dramas and comedies fit well with the No. 1 streamer’s audience
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Why Paramount’s Streaming Strategy Places It in a Precarious Position | Charts
The company’s short-term profitability is taking a hit, but will playing the long game pay off
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Apple TV+ Has a Branding Problem – and ‘Ted Lasso’ Alone Won’t Win the Streaming Wars | Analysis
The tech giant needs to invest more in its streamer’s content strategy or pivot, experts tell TheWrap
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Netflix Faces a Tough Balance as It Kicks Off Hollywood Earnings Amid a Double Strike | Charts
If the streaming giant boasts of Wall Street-pleasing profits, will that fuel the unions’ cause?
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