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Game On! Understanding Twitch and the eSports Revolution
June 6, 2018 @ 1:00 pm - 2:30 pm$30
FREE For VideoInk Members || $30 for Non-Members
ABOUT THIS SESSION: Almost every assumption about consumer behavior in a digital world is challenged by eSports. Appointment viewing is dead — not in eSports; attention spans are low — not in eSports; interactive environments are hard to build and replicate — not in eSports. Join us for a session that unravels the mystery around eSports and looks at how this format can translate into other live, appointment-viewing, long-form environments.
Topics discussed include:
–Overall look at the eSports landscape
–What’s driving consumption and consumer behavior?
–How are players and businesses capitalizing on the format?
–Beyond championship formats, how can eSports’ special sauce come to life in other formats?