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VideoInk EDU: “2018 Video State of the Union for Brands” with Magnet Media’s Megan Cunningham
November 28, 2017 @ 1:00 pm - 2:30 pm$50
VideoInk EDU Presents:
“2018 Video State of the Union for Brands” with Magnet Media’s Megan Cunningham
In this discussion led by Megan Cunningham (Magnet Media), “2018 Video State of the Union” will cover the top trends for Brands in the digital video space.
Discussion topics will include:
1. Using social short-form video to drive conversion
2. Emerging formats: Why interactive video is emerging as the savior of customer engagement, how smart marketers are using VR and AR for brand lift as well as research and development
3. Strategies for creating effective videos at scale
About Megan Cunningham
Megan Cunningham began her career in television (PBS, HBO, Nickelodeon, MTV) and independent film. In 2000, she started Magnet Media with the same mission the company has today: to use our expertise in technology and talent for storytelling to ignite the passion of audiences. For the past decade, Magnet Media has been a pioneer in global digital video, shooting in over 18 countries and producing award-winning original series. Today, Magnet uses their own Think / Make / Reach™ platform with a strategic practice (think), producing award-winning video content (make) and distributing through their Premium Video Distribution Network (reach). The company’s clients include leading brands (Google, Adobe, Blackrock, NBC, TIAA, Chase, Mattel) and media/entertainment companies (The Food Network, National Geographic Kids, PBS, Fandango, Scripps).