Never one to follow standard procedure, Michael Moore tried a new concept with a teaser trailer for his still untitled movie about the financial crisis — viewer interaction.
Select theaters in Los Angeles, New York, Chicago and Washington D.C. screened a message from Moore before “The Taking of Pelham 123,” promoting the movie and asking audience members to donate money for victims of the economic crisis — the banks and their CEOs.
After the trailer, ushers representing Moore’s satirical organization “Save our CEOs” collected the donations, which will go to local food banks.
The teaser will go nationwide for a limited time without the crowd interaction, and it will not be the final trailer.
The transcript of the teaser is below:
"Hi, I’m Michael Moore. Instead of using this time to tell you about my new movie, I’d like to take a moment and ask you to join me in helping our fellow Americans. The downturn in the economy has hurt many people. People who have had no choice but to go on government assistance, yet our welfare agencies can only do so much. That’s why I’m asking you to reach into your pockets right now and lend a hand. Ushers will be coming down the aisles to collect your donations for Citibank, Bank of America, AIG, Goldman Sachs, JP Morgan, and a host of other needy banks and corporations. Won’t you please give generously? Now, I know what you’re thinking, “I already gave at the bailout”, and I know you did. But even if you’ve given in the past, give some more, it’ll make you feel….good."