Michael Strahan and Constance Schwartz-Morini’s SMAC Entertainment has signed an exclusive overall production deal with ITV America. Under the agreement, SMAC will create unscripted projects for television, OTT and digital platforms, which will be produced under the ITV America banner.
The two companies are already in business together on the series “Tackle My Ride” for the NFL Network (with Leftfield Pictures), and have the following projects in development: “Spark the Future With Wiz Khalifa” (with ITV Entertainment), “Pros vs. Kids,” “Not for Primetime” (with Leftfield Pictures), and “Guinness World Records” (with High Noon & ITV Entertainment).
“Constance and I have an enormous amount of respect for the team at ITV America and the group’s spirit of creative risk, support and collaboration, which is key for us as producers and entrepreneurs,” Strahan said. “We are eager to develop projects across reality, competition, documentary and more and are truly excited to call ITV America home for SMAC Entertainment.”
“In addition to his incredible talent, Michael is a total class act: kind, engaged and authentic, whether he’s speaking to an assistant or to a network president,” ITV America CEO Brent Montgomery added. “His expertise and ability to navigate everything from sports and game shows to docs and competition, along with his and Constance’s keen instincts for what resonates with audiences, make SMAC an amazing partner for ITV America. SMAC joins ITV America with an incredible talent roster and we are all truly excited to roll up our sleeves and push our mutual creative boundaries in this partnership.”
ITV America’s chief creative officer Adam Sher and its Business Development & International EVP Ed Simpson helped broker the deal. SMAC Entertainment is repped by WME.