Tuesday’s Game 3 of the American League Championship Series was a win for both the Boston Red Sox and Fox.
Though even when the Sox lose, the network wins.
Fox is up year-over-year in all three games so far of the ALCS. Last night’s pitching duel, which ended 1-0 in favor of the road team, handed the network a 3.7 rating/8 share in households, along with 5.6 million viewers — a 37 percent increase from the network’s LCS Game 3 last year.
Also read: Will Fox Sports 1 Shake-Up MLB Playoffs in 2014?
Fox and TBS swap American League and National League Championship Series each postseason. Therefore, 2012’s comparative Game 3 was a contest in the latter league, between the San Francisco Giants and St. Louis Cardinals.
Through three games, the 2013 ALCS on Fox is averaging a 4.4/8 and 6.9 million viewers, up 26 percent over prior year. That number is is Fox’s best for a League Championship Series since 2009’s ALCS featuring the New York Yankees and Los Angeles Angels (5.3/10, 8.4 million viewers).
Detroit — the city representing Tuesday’s losing squad — lead all markets last night, posting a 26.7/49. Boston’s 20.8/42 was predictably second.
ALCS on Fox coverage resumes Wednesday with Game 4 from Comerica Park beginning at 7:30 p.m. ET.