Premium VOD Is Here: DirecTV Alerts Its Subscribers

Satellite service touts new Home Premiere offering with Thursday-night email to customers: “From the big screen to your screen. First,” ad slogan says

Last Updated: April 21, 2011 @ 7:26 PM

It was your typical Adam Sandler romantic comedy … but it could go down in history as the film that led to the end of the century-old theatrical-distribution paradigm — if some doomsayers are proven correct.

On Thursday night, DirecTV notified its customers that Sony's "Just Go With It" is now available for viewing under its just-launched Home Premiere offering, which lets subscribers see recently released films from Sony, Warner, Fox and Universal for $29.99 a pop.

Here's the ad that DirecTV just sent its customers.