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MTV Development Exec Mina Lefevre Moves to Facebook

Lefevre will lead the development of scripted and unscripted content for Facebook’s video tab

MTV is losing yet another executive as the Viacom network’s Head of Scripted Development, Mina Lefevre, moves to Facebook.

Lefevre will serve as Head of Development at the social media platform, working with Head of Global Creative Strategy Ricky Van Veen on the development of both scripted and unscripted content for the social media platform’s new video tab.

“I have always been drawn to the idea of building something and the idea of being part of the team that helps build Facebook’s original content ecosystem…well, that just seems like a dream!” Lefevre wrote, announcing the news on her Facebook page on Wednesday.

Lefevre joined the network in 2013, and was promoted to executive vice president and head of scripted development in 2015.

She becomes just the latest executive to depart the cable network in recent months. Network President Sean Atkins stepped down after a year on the job back in October and was replaced by Chris McCarthy, who now oversees MTV in addition to VH1 and Logo. Atkins was soon followed out the door by Head of Original Programming Michael Klein.

Facebook had announced in December that it planned to start buying original video content, specifically tailored to the platform and mobile-first viewing.

“Our goal is to kick-start an ecosystem of partner content for the tab,” Van Veen said in a statement at the time. “So we’re exploring funding some seed video content, including original and licensed scripted, unscripted and sports content, that takes advantage of mobile and the social interaction unique to Facebook. Our goal is to show people what is possible on the platform and learn as we continue to work with video partners around the world.”